E-commerce Store Holiday Shopping Essentials

GoDaddy Pro (Online)
Wed, Sep 29, 2021, 3:00 PM (EDT)

About this event

Amid a global pandemic, online shopping grew 44% in 2020 and continues to be on the rise as we head into the 2021 holiday season. Is your store selling online? Is your online store ready to handle the holiday season traffic? Join Marcus Burnette to learn about the essentials you need to not only survive but thrive this holiday season online. We’ll cover topics like hosting, payments, shipping, and throw in some WooCommerce extensions you can use to do some of the heavy lifting for you. Now’s the time to get prepared!

The Checklist:

  • Select a hosting package that is optimized for WooCommerce
  • Install WooCommerce and configure store details
  • Install a WooCommerce-compatible theme and activate
  • Install a payment method to accept payments
  • Install an SSL certificate and force HTTPS
  • Make sure shipping options are available and configured
  • Prepare a sales tax handling plugin

  • Install a security plugin
  • Install Google Analytics plugin
  • Ensure email marketing campaigns are planned
  • Replenish and update online store inventory
  • Add other marketing plugins
  • Set up a caching plugin



  • Sandy Edwards

    Sandy Edwards


    Field Marketing Manager

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  • Adam Warner

    Adam Warner

    GoDaddy Pro

    Director of Field Marketing

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  • Marcus Burnette

    Marcus Burnette

    GoDaddy Pro

    Marketing Specialist

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  • Ken Crockett

    Ken Crockett

    GoDaddy Pro

    Sr. Marketing Specialist - GoDaddy

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