What's your exit strategy? Maybe you're in it for the long haul and maybe you're building to sell. It's okay if you don't have an exit strategy, but we talk all about buying and selling businesses this week! Joining us to talk about business acquisition are a couple of people who have lived through it, Beka Rice and Corey Maass.
Beka, Sr. Director of GoDaddy's WooCommerce products, joined GoDaddy as part of the SkyVerge acquisition. The SkyVerge team positioned itself as the leader in WooCommerce extensions and care. This positioning—crafted through a lot of hard work and intentional planning—resulted in multiple companies being interested in SkyVerge over the years. Ultimately, GoDaddy was the right fit! Hear her story and how she helped position SkyVerge for acquisition.
Corey, founder and lead developer at Gelform, joined us to talk about the other side of the coin. Corey has sold multiple products/businesses and shared about his experience of handing over all the assets. Find out what potential buyers are looking for so you can put the pieces in place for the best outcome!
Join us as we discuss tips to use for your web agency to grow and thrive—and ideally be sold or acquired!
🗣️ Join the community discussion for this event!
Sr Director - Product, Commerce in WordPress
Founder, lead developer
Specialties include breaking software, impromptu singalongs, & forgetting to reply to text messages. Former chemist & teacher; current software product leader.
Web app development. WordPress development. Bootstrapping online businesses. Entrepreneurship. Productivity.
Marcus Burnette is a jack-of-all-trades designer, web developer, writer, podcast guest, and virtual event host. As part of the GoDaddy Pro Field Team and focused on Managed WooCommerce, Marcus has a passion for eCommerce and its pairing with WordPress.